HEAVY INDUSTRIES

Clients were limited to seeing the initial designs of the “Yorkville Corner” and “Spiral” art installations for Mattamy Homes on a 2D screen. Visualizing a 3D render or even a 3D model does not give you the true spatial sense of what you’re seeing. Visualizing the scale and actual experiential qualities of these installations was an issue Heavy Industries wanted to address, as the installations focused on the experiential potential of their project. The experiential aspects lost through a simple render included the livable experience of how walking through the installation at night would feel and how the installation lights are experienced. Clients also struggled to visualize the actual scale of the installations with renders alone.