HEAVY INDUSTRIES

Clients were limited to seeing the initial designs of the “Yorkville Corner” and “Spiral” art installations for Mattamy Homes on a 2D screen. Trying to visualize a 3D render or even a 3D model does not give you the true spatial sense of what you’re looking at. Visualizing the scale and actual experiential qualities of these installations was an issue Heavy Industries wanted to address, as the installations really focused on the experiential potential of their project. The experiential aspects that were lost through a simple render included the livable experience of how walking through the installation at night would feel and how light from the installation itself would be experienced. Clients also struggled to visualize the actual scale of the installations with renders alone.