Helping potential customers discover their dream homes through virtual reality.
November 2018 - March 2019
Traditional ways of selling residential real estate have their challenges, mainly when selling homes that don't exist. Apart from building a spec home, developers have no way of allowing buyers to experience how their potential new homes will feel. With residential homes being such an emotional and large purchase, potential buyers can make decisions more efficiently.
Cruz Custom Homes was building a new multi-family development in the Bridgeland community, north of Calgary. They wanted to explore unique ways to show and pre-sell their upcoming units and step away from residential real estate's traditional sales and marketing approach. Instead, we created an experience within the development stage for their perspective buyers.